The advertisement for the 2010 National Year of Reading, inserted in the National Diet Library Monthly Bulletin no. 591, won a bronze prize of the 50th competition for advertisements organized by the Japan Advertisers Association Inc. This advertisement shows the National Diet Library's role of collecting and preserving Japanese publications.

News related to the National Year of Reading:

• 2010/9/21 News related to the National Year of Reading: Symposium commemorating the National Year of Reading: What is Reading? (Japanese)
• 2010/9/10 ILCL exhibition "The Golden Age of the Picture Book: 1920s & 1930s - History's Message to Children"